mePlanet app

Empowering students to engage
in intentional consumption.

In collaboration with Wipro, I led a team of UC Berkeley graduate students to develop a solution that encourages people to protect Earth's vital assets. We paired elements of human psychology with primary research findings to craft a compelling digital application centered on sustainability. As product manager, I did the following:

• Led product lifecycle from ideation to soft launch, aligning user needs & business goals

• Managed a cross-functional team of Haas MBA, Design, Architecture, and Information Management grad students

• Conducted market research and competitive analysis to inform product strategy and identify opportunities for innovation

• Conducted semi-structured interviews to uncover user needs and deliver actionable insights

• Led biweekly calls with our AI Think Tank GM & Principal Data Scientist client partners to review product strategy, roadmap, research, and design

• Collaborated with Wipro's Sustainability Design Lead to develop and iterate the product prototype

• Facilitated usability tests to gather user feedback and improve product features

I presented the culmination of our work at NASA's Global Open Innovation Forum in April 2024.

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Note: The final app designs were created by Kanchan Pathak, my teammate from UC Berkeley's graduate design program.